Choose a framework to test your hypothesis with and select an extract from your data to do a sample paragraph of analysis on

There is a specific article in the magazines that has caught my attention as it is a perfect example of how they are different. The article is about football merchandise that the magazine is trying to sell. Firstly, beginning with the article titles, and you can already see a clear difference in approach here. Match magazine in general, as demonstrated here tends to use informal lexis – the heading reads “Hot Stuff!” in orange and red writing, with a picture of a flame within the letter ‘O’ to symbolise the ‘hotness’ of the items. Whereas the Four Four Two heading reads “Suit up for the new season” which is a more formal, dignified title, which is also in black to further show its seriousness.

Going into the articles, and again you can clearly see the difference in lexis used by the magazines. Using the ‘box-out’ section of the column, you can see that they use different techniques to advertise. Match has a sub-heading of “Get a load of these footies!” and just tries to sell the item simply on the image. Whereas Four Four Two tells us that the advertised items are “Essential Accessories” that you presumably ‘must have’. They also give a short, but clear description about each item. For example ‘TruSox’, one of the many items on sale here, is said to “Use non-slip pads”, “prevent unnecessary movement inside your boot” and “Prevent blisters”, so it gives you good information of what to expect.

Also, when talking about their boots, similarly Four four two goes into more depth for detail. They describe the ‘Mizuno Moreila Neo Boots’ by saying that at just 170g, they increase the boot’s ‘flexibility’ and also hence the owner’s ‘mobility’. They give similar detail to their other pairs of boots on this page, unlike Match, who do their advertising differently. They, like before in the box-out, try to advertise a number of products with just a hook line, “Check out Nike’s latest indoor and astro trainers! From the awesome Bomba finales to the slick Elasticos, these trainers will help you bust nets in courts and cages all over the place! Class!” This is accompanied by large pictures of the products, with a wide variation of colours which will in particular attract children, hopeful of obtaining their parent’s money. So in this sense, you feel that Match believe that the picture itself (of the item) will be a good enough selling point.