Data Analysis

Do you think that it is a representative sample of the whole data pool?

I feel that both magazines are good representations as they are both the two highest selling regular football magazines in the UK according to www.w3newspapers.com. In this sense, they seem the two best choices to use and compare. In terms of the magazines themselves, they are a good example for the company as they are presented the same as their previous issues, containing similar content, just with updated news stories.

Does it offer enough data to analyse/test your hypothesis with/write 1500 words about?

From looking within the magazines, I have found that it does have enough data as I have looked at a number of different features in both of the magazines that I am able to compare such as:

-Language & Grammar

-Use of Graphology
-Number of Polysyllabic words

-The Front Cover. (Using David Ogilvy's theory)

What can you quantify/tabulate?

From reading the magazines briefly, I feel that one thing I can do is look at two similar articles within both of the magazines and compare the number of words used that are polysyllabic  I can also do this numerous times with a number of different articles in the magazines for reliability. I will expect to find that one of them will have a lot more usage of higher lexis than the other.

How does the theory you have read so far illuminate your data (what does theory tell you to look for that you have found or found the opposite)?

The theorist I have decided to look at is 'David Ogilvy' who was an advertising executive, and hailed as the "Father of Advertising". He said that certain words can be used to attract the audience including qualifies like 'new' and 'free', with also verbs like 'buy' and 'free'.

He said that you can also tend to find the use of puns, alliteration, assonance, onomatopoeia and rhyme for entertainment.

So I can use these statements and compare if the magazines use these methods, and if so how they use them differently, which will likely be on the front cover.

This could also count as another thing to quantify, to see how much they use these conventions.