Evaluation/Conclusion for my investigation

So, upon completing my investigation on comparing the two football magazines ‘Four Four Two’ and ‘Match!’ I feel that I can be very pleased with my successful results as my hypothesis was correct. I had initially predicted that ‘Four Four Two’ would display greater professionalism and would be more serious with the text they used in comparison with the children’s magazine ‘Match!’. I did two different experiments to compare the magazines which both involved comparing individual articles.

Using two example articles from the magazines, I proved that ‘Four Four Two’ was using a much more advanced and higher vocabulary by using a lot more polysyllabic words than ‘Match!’, and also within the texts ‘Four Four Two’ proved to provide the reader with much more in-depth analysis – whether it was providing statistics for a football player, or giving specific details to advertise new sporting attire. From the two articles I quantified polysyllabic words for, there were a total of 160. In contrast, ‘Match!’ only used a mere 31 – so you can see that they have avoided using this technique and instead it appears that their approach was to use big, bright, eye-catching pictures and writing in order to catch their younger readers attention – and due to their readers being younger than that of ‘Four Four Two’, they use much less writing in their articles to avoid boring their audience.

This is what I had presumed would be the case prior to commencing with my investigation, and I have proved that I was right.

Also I managed to successfully apply David Ogilvy’s theory when analysing ‘Match’s’ “Hot Stuff!” merchandise page as they use some blatant advertising techniques to their (presumably) easily persuaded audience of children. They primarily use the bright, attractive images of boots and football’s to sell the products, but also use some text to advertise. Using the title “Hot Stuff!” shows that it’s the best stuff out, that you must have.

So all in all, I have managed to find out what I had originally hoped to discover, how these magazines use different their techniques in order to maintain their target audience, and how you can identify that these two magazines are aimed at different aged readers.